Luxury service • premium digital presence

Turn your luxury concierge experience into a stronger online pipeline.

Car Concierge Canada operates at a premium level. The next step is to make the digital experience match that standard with a clearer message, a better booking flow, and a system that captures qualified opportunities.

Website redesign Automation setup Discovery campaigns

What the proposal covers

Rebuilt site structure and higher-converting service pages
Booking flow and CRM integration
Analytics, tracking, and paid media activation

Why it matters now

Luxury buyers expect clarity and speed
Every missed lead is a missed opportunity
Paid media works best once the funnel is ready

02

Phased growth strategyPhase 1 builds the foundation, Phase 2 grows demand with paid media.

07

Weeks to launch Phase 1Discovery, build, content, QA, and launch are sequenced for speed.

5–10

Target opportunities/monthA focused funnel can turn qualified interest into consult-ready leads.

Why Just Web Agency

Track record

Featured Automotive Projects

A decade of building lead generation, retail, and eCommerce platforms for the Canadian and North American automotive market.

Canada Drives

2016–2018 · partnership through 2021

Built and scaled the lead generation team for the #1 lead generation automotive platform in Canada and supported multi-year operational growth.

MotoInsight ↔ AutoTrader

2018–2022

Worked closely with MotoInsight digital retail platform and supported end-user flow optimization during and after its acquisition by AutoTrader.

iDealer — Shuttle Management System

2018–2020

Actively contributed to the development and rollout of a dealer-focused shuttle management platform improving dealership operational efficiency.

eCommerce Division — JustJeeps, KapscoMoto & Others

Since 2016

Scaled automotive eCommerce brands to $250M+ in annual sales, sustaining an average 12% year-over-year growth over a decade.

Way Solutions

2021–2025

Designed and launched a lead automation platform enabling small dealerships to streamline lead processing and improve response times.

@HenryTheCloser & RideBuyers

Built and scaled a high-performance used-car sales ecosystem, growing the brand to 70,000+ active followers and establishing one of the most influential automotive personal brands in the Canadian market.

Lions Automotive Warranty Platform

2023–2025

Built a fully custom platform to sell and manage vehicle warranties, GAP insurance, and powersports protection products end-to-end.

Ongoing Work with 80+ Used Car Dealerships

Ongoing

Consistently generating 3,000+ qualified leads per month across used car dealerships in North America.

Research

Market research and strategic analysis

We explored the Canadian luxury car concierge market, audited the existing website, and analyzed paid media opportunities across Google and Meta to shape a data-driven growth plan.

Market landscape

We identified and analyzed key players in the Canadian vehicle concierge and sourcing space, evaluating their positioning, service models, and digital footprint to understand where Car Concierge Canada stands relative to the competition.

Website audit

The current site functions as a basic brochure with limited conversion potential. Key gaps identified:

No structured booking or consultation flow
Unclear service differentiation across pages
Missing conversion tracking and analytics
Weak SEO foundation for organic discovery

Google Ads research

High-intent keywords like "luxury car concierge Canada," "car buying service Toronto," and "vehicle sourcing Canada" show strong commercial intent with manageable competition — ideal for capturing bottom-of-funnel demand.

Meta Ads research

Targeting affluent demographics (25–54, high-income, luxury automotive interest) in major Canadian metros reveals a sizable addressable audience with low saturation from direct competitors — strong for awareness and lead generation.

Recommended approach

Based on these findings, we recommend a two-stage growth strategy: first, redesign and rebuild the website into a conversion-ready platform with CRM and AI automation; then launch a three-month paid campaign across Google and Meta to drive qualified traffic into the optimized funnel.

Phase 1

Website redesign and automation foundation

The first phase creates the conversion engine: a clearer site structure, stronger service pages, a working booking flow, and reliable tracking.

What gets built

Home, about, six service pages, inventory/sourcing, process, testimonials, resources, and contact
Booking form connected to CRM & AI automation and lead qualification questions
AI-driven automation for VIP list growth and post-consultation follow-up

Why it matters

Better navigation and messaging improve trust and clarity
Automation keeps high-value leads moving without manual lag
Tracking makes future paid campaigns measurable

Result

Result of the Phase 1

The client receives a website that is much more than a brochure: it becomes a reliable front door for consultations, inbound inquiries, and follow-up.

Delivered experience

Redesigned and rebuilt page structure
Real content on every service page
Working contact and booking experience
CRM & AI automation setup, and analytics visibility

Business outcome

More confidence in the website as a conversion tool
Fewer missed leads and better follow-up
Clearer reporting for future growth decisions

Timeline

Phase 1 delivery roadmap

The project is planned as a staged rollout so research, build, automation, and launch happen in sequence and remain easy to review.

W1W2W3W4W5W6W7

Discovery

Build

AI Automation

Launch

Discovery begins in W1, build runs through W2–W5, AI automation is activated in W5–W6, and launch takes place in W7.

Phase 2

Three directions of campaigns for luxury car buyers

The campaign strategy is built around three distinct objectives: establishing brand recognition, driving qualified inquiries, and converting demand into booked consultations.

Top of the funnel

Brand Awareness Campaign

This stream is designed to introduce Car Concierge Canada to high-intent luxury buyers who may not be ready to inquire yet. The focus is on positioning the brand as a trusted, premium concierge service through polished storytelling, authority-led creative, and emotional resonance around convenience, confidence, and exclusivity.

Bottom of the funnel

Lead Generation

This stream targets users who are already searching for premium transport solutions and are more likely to convert. Messaging is focused on clarity, availability, and the value of a concierge-led experience, with direct calls-to-action that encourage consultation requests, discovery calls, or inquiry submission.

How the campaign works together

The awareness campaign builds familiarity and trust for luxury audiences, while the lead-generation campaign captures intent when it appears. Together, they create a balanced funnel that supports both long-term brand growth and immediate business opportunities, ensuring paid media is not just generating traffic but also creating a stronger pipeline for premium consultations.

Success

Success metrics

The performance framework focuses on whether the funnel generates quality inquiries, qualifies them correctly, and converts them efficiently.

5–10

Qualified opportunities / month

The target number of consult-ready conversations the funnel should generate after launch.

3–5%

Consultation conversion rate

The percentage of site visitors or qualified leads that move into a consultation.

$120–$180

Cost per qualified lead

The spend required to acquire a lead that meets the qualification threshold.

4–6x

ROAS target

The return generated for each dollar spent on the campaign once the funnel is optimized.

These metrics are used to measure both volume and quality, so the effort is judged by both lead generation and the efficiency of the conversion path.

Investment

Quote Summary

Phase 1

$7,500

One-time investment for the website redesign, CRM & AI automation setup, and launch-ready conversion foundation.

Deliverables

Website redesign with improved structure, messaging, and service page experience
CRM & AI automation setup to support lead capture, follow-up, and operational efficiency

Breakdown of Resources

Project Management: 24 hours
Senior Digital Strategist: 12 hours
Web Designer: 40 hours
Paid Media Specialist: 18 hours
CRM & AI Analyst: 12 hours

Phase 2

$2,400/month

Google & Meta Paid Management, including remarketing, is designed to increase qualified traffic, improve conversion efficiency, and keep the campaign moving through both awareness and retargeting stages. We follow a detailed process that includes competitive research, audience analysis, keyword and creative strategy, daily optimization, tracking setup, and reporting to ensure each marketing dollar is working toward stronger lead flow and better ROI.

Phase 2 services

Performing competitive analysis to assess other companies’ online strategies
Analyzing existing campaigns to identify opportunities for improvement
Identifying the most relevant platforms, sources, and audiences based on your goals
Setting monthly and daily budgets to maximize campaign effectiveness
Conducting keyword research and building smart campaign structure
Installing tracking and analytics tools to measure ROI and lead quality
Optimizing campaigns daily to improve CTR, quality score, and cost per lead

Thank you

We appreciate the opportunity to support Car Concierge Canada’s growth journey and look forward to building a stronger digital presence together.